Corporate Sponsors Spin A Web On Spider-Man
Rasna International and Cadbury India are the latest additions to the sponsors list of Spider-Man, the movie on the famous comic-strip character.
Within one week after the release, the movie raked in Rs 10 crore and was sponsored by ING Vysya, Lee Kids, Maruti, MTV, Sony Entertainment TV India, and Sify.com. The Columbia Tristar release has even been guaranteed a six-week run.
Corporate India is already on the rampage to sponsor what it perceives as