Dell Tech to tap Indian digital transformation

Company says India is its third largest and the fastest growing market in terms of revenue

To tap into the country's digital transformation, Dell Technologies, outcome of the $67 billion Dell-EMC merger, is sharpening its focus on the country.  

“The entity’s strategy is going to revolve around digital transformation, which entails IT transformation (modernizing data centre and infrastructure), workforce and security,” Rajesh Janey, president-enterprise, told this newspaper.

India, he said, was their third largest and the fastest growing market in terms of revenue. In number of people, “second or third largest”. Dell Technologies employs 140,000 people globally. Earlier this year, the company commissioned a global survey on digital transformation. The results showed with start-ups disrupting so many areas, businesses are feeling increasingly threatened about their relevance. And, its digital technologies maturity index had India the most willing to adopt digital technologies.

Globally, accordingly to the survey entailing 120,00 people world over, including 300 from India, 78 per cent of businesses consider start-ups a threat, either now or in the future.

In India, 68 per cent of  respondents experienced significant sector disruption over the past three years, against the global average of 52 per cent. While 62 per cent of those surveyed do not know how their sector will look like in three years, as compared to 48 per cent of respondents globally, about the same number of those surveyed feel they might become obsolete in the next three to five years (globally, 45 per cent). The survey also showed nine of every 10 Indian enterprises have seen the entrance of new competitors as a result of digital technologies.

And, that 62 per cent of Indian enterprises are planning to invest at least 30 per cent or more of their 2016 information technology budget on transformation projects.

"It is a good thing that India lagged in the past when it came to using mainframes and other legacy technologies," said Janey. "That is why Indian enterprises can easily move to digital." He said the integration of Dell and EMC should be complete by February 1, 2017.