Fans, cookers with fake 'Mahindra' trademark seized in Andhra Pradesh

Utility vehicle maker takes Secunderabad firm to court for trademark infringement

Utility vehicle maker Mahindra & Mahindra recently announced the seizure of goods from a fan manufacturer in Secunderabad for illegally appropriating the ‘Mahindra’ trademark and selling goods under the same brand name.

One M/s Mahindra Industries was engaged in the manufacture and trade of electrical goods such as fans, induction cookers, mixer-grinders, electric irons under the brand name of ‘Mahindra Deluxe’ within the State of Andhra Pradesh. 

On ascertaining the activities of M/s Mahindra Industries through private investigation, M&M filed a trademark infringement suit before the Bombay High Court against the said firm for infringement of its well-known trademark, ‘Mahindra’.  The raid uncovered materials including ceiling fans, printed cartons, packaging material, warranty cards, name plates, stickers, etc, bearing the mark Mahindra.

Upon receiving an order for search and seizure of the premises of M/s. Mahindra Industries and an order for ex-parte ad interim injunction from the Bombay High Court, two warehouses of M/s Mahindra Industries at Gautham Nagar, Secunderabad were raided by the Court Receiver of the Bombay High Court with the help of local police officials and the M&M legal team.

“The Mahindra brand name has been a symbol of trust and credibility for over six decades and we consider trademark infringements as a very serious matter. We are happy that we have been able to take effective action in this instance and will continue to do so in every such case,” said Naveen Raju, General Counsel and Senior Vice President – Group Legal Services, Mahindra & Mahindra Ltd.

Mahindra’s product brands such as Satyam, Duro, Scorpio, Rise and XUV500 were used as model names for the Mahindra Deluxe range of fans.

The Court Receiver will now submit a detailed report of the search and seizure action before the Hon’ble Bombay High Court.