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From PepsiCo to Britannia, brands step up to the digital storefront

Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual identities, and the retail experience

Gireesh Babu & T E Narasimhan |Business Standard | Chennai
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From PepsiCo to Britannia, brands step up to the digital storefront

4 min read Last Updated : Jun 11 2020 | 8:25 AM IST
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Launch a delivery app, any of the several that have rapidly mushroomed over the past month, and a colourful bunch of familiar logos pop up. Jostling for space on the screen are tiny visual identifiers

Topics :online food deliveryOnline groceryZomatoSwiggyDunzoPepsiCo

First Published: Jun 10 2020 | 11:40 PM IST

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