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As India revels in the spirit of the festive season, food delivery platforms Swiggy and magicpin have reported a massive surge in orders, highlighting how culinary cravings are now central to the country's celebrations. Anshoo Sharma, CEO & Co-founder of magicpin, India's third-largest food delivery platform, told PTI the platform is gearing up for even higher volumes as Diwali approaches. "We expect to double last year's numbers on food delivery." Sidharth Bhakoo, Chief Business Officer of Swiggy's Food Marketplace, said. Bhakoo shared that cities like Mumbai, Bengaluru, and Kolkata led the indulgence, while emerging hubs like Surat, Thiruvananthapuram, and Vadodara joined in with equal enthusiasm. According to Bhakoo, choco lava cakes topped dessert orders across metros, while Kolkata's long-standing love for biryani remained intact. "The data reflects one clear trend -- food delivery has become the heart of how India celebrates together," he added. Echoing similar sentiments,
Hyperlocal startup MagicPin on Sunday said it aims to onboard half a million students and corporate customers for its food delivery vertical Inner Circle by December. The newly launched service has achieved enrollment of over 1.5 lakh customers during the first month of its rollout in September. Currently, students from more than 3,000 colleges and users from over 500 corporates across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, and Kolkata are enrolled in the Inner Circle platform. The early adoption numbers suggest strong resonance with our core audience, particularly Gen Z students and young working professionals seeking value-driven experiences, Magicpin stated. Anshoo Sharma, CEO and founder, Magicpin, said, "Programmes like Inner Circle create a balance of affordability and access. We aim to reach half a million students and corporate customers by the year-end. The overwhelming response in just one month is proof that the programme addresses a real need in the market". To