Future Group to extend its shopping fest by a week

Kishore Biyani’s Future Group has decided to extend its shopping festival by a week even as it is set to achieve its sales target by Sunday afternoon, a top company official said.

The event titled ‘The Great Indian Shopping Festival’ was launched on December 13 and is scheduled to end on January 4. The group had a sales target of Rs 700 crore from the event.

“We have got increased demands from customers to extend the festival. We expect 15 to 20 per cent increase in our weekly sales target by extending this festival,’’ said Sandip Tarkas, president, customer strategies, Future group.

On the festival’s success, he said, “We have put our best foot forward in terms of marketing techniques and offered best merchandise and were able to encourage customers to spend more. We have seen uniform growth across all our formats and categories. Our private labels have also done well.’’