Building on its rural market initiative, Havell's India Ltd, one of the fastest-growing electrical and power distribution equipment companies in the country, has unveiled its rural marketing plans for north. | |
| These latest marketing strategies to be initiated in Punjab, Himachal Pradesh and Jammu and Kashmir are designed to expand the company's market share and improve margins by increasing the number of outlets. |
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| Initially, 14 dedicated and Havell's branded vans have been rolled out in these states, which will cover 50 new towns. |
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| The company aims to add 1,000 retail outlets to the existing network of 1,500 in the region in the next four months. |
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| D K Gupta, assistant general manager, Havell's India Ltd, said: "Seventy per cent of the Indian population live in rural areas. This segment, commonly referred to as the "bottom of the pyramid", gave a huge opportunity to companies." |
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| Talking about the business turnover from Punjab, Gupta said it was expected to touch Rs 150 crore this year, which would be more than double of last year's turnover of Rs 70 crore. |
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| The present drive would promote the sale of CFL (compact florescent lamps), domestic luminars, ceiling fans and MCBs (mini circuit breaks). |
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