Helion Ventures invests $5 million in Wooplr

Wooplr, a mobile fashion discovery and shopping platform, is raising a Series-A funding round of $5 million led by Helion Ventures. The Wooplr app helps people decide what to buy and where to shop, based on their interests, location and social circle. It gives the user a personalised feed of curated fashion products. Almost 80 per cent of its community of shoppers are women.

The funds will primarily be used to hire top talent, expand the team and grow the Wooplr community as a whole.