 "How Trai's tariff order influenced channel subscription behaviour")
The Telecom Regulatory Authority of India mandated the implementation of a new tariff order this year. A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour
- 92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
- 62% of residents in north India look at the change favourably.
- 32% residents from south India are not so optimistic
- 52% of those who migrated went for à-la-carte channels, 24% kept all free channels whilst adding very few new ones, and rest bought bundle packs
- 37% Of those who will make the shift will go for à la carte.
- 31% will keep all free channels and add few new ones, and 32% will buy bundle packs
- 46% said they could switch operators since channel prices will be standardised
- 46% voted to make Star Value Pack the most popular pack;
- Zee Family Pack Hindi second-most popular with 32% votes
- Note: Data is representative of the adult online population
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%