Exposure to media, foreign travel and changing work culture in offices is driving the hygiene products' market in the country. Presently valued at Rs 240 crore, it is growing at a scorching pace of 24-25 per cent since the last three years. | |
| According to Nuriel Pezarkar of Pudumjee Hygiene Products, who is here to launch his company's hygiene products, the market is split almost equally between organised and unorganised sector. It is the regional or unorganised players who are dominating several markets. |
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| At the institutional level, organised players have a share of 30 per cent of the sales and they are gaining over the unorganised or regional players. |
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| As for institutional sales, hotel and food services comprise 35 per cent, office sector 40 per cent and the balance is split between hospitals, education and manufacturing companies. Nationally, there are about 60 regional players and Bangalore alone has 12 companies catering to the IT, BPO and ITeS companies, said Pezarkar. |
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| Pudumjee Hygiene Products is looking at raising awareness of hygiene and cleanliness among IT firms, office buildings and educational institutions in major cities, said Arun Jatia, director of Pudumjee Hygiene Products. This is besides the hotels and food service sector. |
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| "Before initiating the awareness exercise, the company strengthened its Greenline brand of products," he added. |
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| Greenline has technologically-advanced hygiene products like internationally styled tissues, innovative dispensers and quality liquid soaps. It plans to initially target large institutions, work places, hotels and high-footfall destinations like malls, airports, railway stations. |
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| Pudumjee Hygiene Products, a 100 per cent subsidiary of Pudumjee Agro Industries, is part of Rs 400 crore Pudumjee group. Another company, Pudumjee Pulp and Paper Mill, has the largest installed capacity of speciality paper in the country at 75,000 tpa. |
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