K Raheja Group company HyperCity Retail India today launched its first HyperCity - Argos, a catalogue shopping retail format, in Thane.HyperCity Retail, along with its group company Shoppers' Stop, entered into a franchise agreement with Home Retail Group, UK recently to launch the Argos format in the country.In the first phase, the retailer is planning to launch about half-a-dozen pilot stores in Mumbai and Navi Mumbai, and based on the success, planning to launch the stores in other cities as well, said Andrew Levermore, CEO, HyperCity Retail India.Consumers can shop in three ways: place their orders over the phone, visit the stores or browse the entire range online at www.hypercityargos.com. The retailer is planning to offer 4,700 products through the concept, Levermore said."This unique format of catalogue shopping is definitely suited for metros like Mumbai, where retail space is expensive and has been a deterrent for retailers to reach out to a larger consumer base in a cost efficient manner. HyperCity Argos' integrated multi channel capability encompassing stores, home shopping and the internet, will give our consumers a new and convenient way to shop," Livermore said.Jeff Fagan, general manager, Home Retail Group (India), said: "Argos is very excited about their first major international foray outside UK and Ireland. We are therefore delighted to participate in this venture which will enable us to evaluate the appeal of the Argos proposition in a key market like India.'' The phone number is (022) 67733776 for Mumbai consumers. They can pick up their catalogue copy at any HyperCity Argos store for Rs 50.After referring the catalogue, they can collect their products from the nearest store or have it home delivered. HyperCity Argos will also offer services like home delivery, personal product finance, gift vouchers and a call centre to address customer queries, the company said.
