| "Suniel Shetty, who is the director and chief mentor of Hyundai Mobile, will be the brand ambassador and spearhead all marketing and advertising initiatives. The marketing plan will be a 360 degree effort combining print, outdoor and electronic advertising, events, sponsorships and other such similar thrusts," said Vijay R Singh, vice-chairman and managing director, Hyundai India Telecom Ltd (HITL). |
| The company is the sole licensee in India of Hyundai Mobile and was set up with a Rs 10 crore investment from the three promoters, Shetty, Singh and KP Jayaram, the chairman of the company. |
| HITL will launch GSM mobile phone handsets, PDAs and smart phones in January 2005. |
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