Idea to cover 30 more towns in Haryana circle

Rs 50 crore investment planned to extend network

Cellular operator Idea Cellular today announced that it would invest over Rs 50 crore for extending its coverage to 30 new towns in the Haryana circle.

The company also announced the launch of the brand migration process of Escotel to Idea.

"We plan to invest over Rs 50 crore in the Haryana circle and extend our network coverage to more than 30 new towns and provide extensive highway coverage from Ambala to Agra through Delhi," Idea Cellular chief executive officer Vikram Mehmi said here in a statement.

The company also launched the brand migration process of Escotel to Idea in the Haryana circle, after the recent completion of acquisition of Escotel by Idea.

The brand migration process would be extended across all the Escotel circles, converting over 1 million Escotel subscribers to Idea in Uttar Pradesh (west), Haryana and Kerala, he said.

"Escotel subscribers will now become a part of a national brand and experience the best mobility services that are offered to millions of Idea subscribers," Mehmi said.

The brand migration process will run through various interfaces such as employees, channel partners and customers.

The acquisition of Escotel increased the subscriber base of Idea from 4 million to 5 million. With the recent acquisition of Escotel circles, Idea's presence has now increased to 11 circles across the country.