| Kicking off the brand migration process of Escotel to Idea, Vikram Mehmi, chief executive officer, Idea Cellular, said that technology investment would include setting up of a new MSC at Kozhikode to improve the overall quality of service and to add 137 more base terminal stations (BTS) to the present 190. |
| Idea, Kerala, which is currently the market leader with over 4,73,000 customers, plans to offer wide coverage on the national highways 47, 17 and MC road, including all rail roads, Mehmi said. |
| Idea's aim was to ride the value chain and get to the number two position in the country as soon as possible, he added. |
| With the acquisition of Escotel, Idea Cellular has enhanced its footprint to cover 60 per cent of India's population and over 65 per cent of the potential telecom market. |
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%