Vodafone has been witnessing around 100 per cent year-on-year growth in data consumption in both the circles since entering the region’s market in 2008, resulting in around 80 per cent corresponding growth in revenue from data. Vodafone’s countrywide year-on-year data consumption growth is around 70 per cent.
“The customers in Northeast are more tech-savvy and want high-speed mobile internet. Northeast is one of the fastest growing telecom markets for us. These two circles are amongst the top circles in data consumption as percentage of total revenue,” said Alok Verma, business head of Assam and North East circles of Vodafone.
The company on Thursday rolled out its 4G network in Assam. By March 2017, it plans to cover almost all major towns in the region.
Vodafone had invested to the tune of Rs. 2,200 crore till date in the region for providing its services. The company has around 21 per cent revenue market share in the two circles. It also invested around Rs. 150 crore in the first half of the current fiscal, helping it prepare its network to roll out the 4G service. The company had got the 4G spectrum for the two circles in last October.
Leveraging its global network and experience, Vodafone would also provide international roaming on 4G for customers visiting at least 35 countries including the UK, the UAE, Turkey, Ireland, Singapore, Germany etc.
The launch of 4G in Assam follows the rollout of services in 14 other telecom circles. These cirlces, along with Assam and Northeast will contribute 90 per cent of Vodafone India’s data revenues. yikui.l
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)