Krossover wins Priyanka Chopra from Percept

Krossover Entertainment, the newly founded celebrity management firm of ex-CEO of Percept Talent Management (PTM), Vinita Bangad, has bagged a two-year contract to handle Bollywood actor Priyanka Chopra’s account.

“Krossover will exclusively manage Priyanka’s account for the next two years,” Bangad told PTI.

Former Miss World Priyanka Chopra, who is understood to be charging around Rs 3.5 crore per endorsement at present, was earlier handled by PTM.

Asked about the size of the deal, Bangad did not comment but said: “Chopra is among the most-paid women brand ambassadors in the country making up to Rs 100 crore from brand endorsements annually.”

The actor, who has delivered hits like Fashion, Dostana, Aitraaz and Bluffmaster, currently endorses eight brands, including heavyweights such as Nokia, Hero Honda and Tag Heuer.

“In the next 15 days, we expect to sign at least two new deals with a consumer durables and skin care brand,” Bangad, who had worked closely with Chopra during her stint with PTM, added.