M&M unveils vehicles on new platform

The vehicles are Supro van and maxitruck; both priced below Rs 5 lakh

Mahindra & Mahindra on Friday unveiled two vehicles from a new product platform, Supro. The company, a part of the $16.9-billion Mahindra Group, launched the Supro Van, an eight-seater diesel passenger vehicle, and the Supro Maxitruck, a load carrier with a payload capacity of one tonne.

Speaking at the launch, Pravin Shah, president and chief executive (automotive), Mahindra & Mahindra, said, “A true ‘Make-in-India’ vehicle platform, both the vehicles are all set to redefine their respective categories. Being a listening organisation, we have taken a significant leap by addressing the needs of the customers in both people as well as cargo movement with the launch of the Supro platform.”

Both the vehicles have been priced “competitively”. The Supro Van comes at Rs 4.38 lakh in BS3 and the Supro Maxitruck starts at Rs 4.25 lakh in BS3 (both ex-showroom, Thane). The company has seen sales of its utility vehicles decline in the face of rising competition and limited product pipeline.

Built at the company’s plant in Chakan, Maharashtra, both the vehicles would be available in three variants with power steering and air conditioning.