Mercedes plans to enter city bus market in India

Image
BS Reporter Chennai
Last Updated : Jan 21 2013 | 3:13 AM IST

German auto major Mercedes-Benz plans to enter the city bus market in India. The company said this segment offers huge opportunity and it will be a major focus in India. The company is also betting big on the luxury bus segment, expected to grow by 20 per cent, year-on-year.

Speaking to reporters after handing over the keys for multi-axle coaches to a local firm today, Wilfried Aulbur, managing director and chief executive officer, Mercedes-Benz India Pvt Ltd, said: “The company is planning to enter the city bus market, which offers huge potential.”

While declining to give any time frame for the proposed foray, he said “Soon, we will come out with an announcement.”

City buses refer to the low-floor buses, sold at a price of around Rs 65 lakh each, where currently major players, including Ashok Leyland, Tata Motors and Volvo, are competing.

The German luxury vehicle maker, which has 13 per cent market share globally in the luxury bus market, says India is an important market for the company to sell its luxury buses. The company introduced 2-axle coaches in 2008 and 3-axle coaches in the beginning of 2010 and has a current order book of 43 buses here.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 04 2010 | 12:45 AM IST

Next Story