Mitsubishi Motors Corp will start selling Suzuki Motor Corp's new Solio compact cars under its own brand next year in an effort to boost sales in the shrinking Japanese market, the two companies said today.
Mitsubishi, the seventh largest carmaker in Japan, aims to increase sales by expanding its lineup while Suzuki hopes to cut the production costs per vehicle through increased production. It is the first time the two car-makers have struck a car production deal for the domestic market.
Mitsubishi, which also recently tied up with Nissan Motor Co, will receive some 800 units per month of the Solio, a small wagon-type vehicle that mainly targets couples with children, the companies said.
Suzuki is planning to release the Solio in January and Mitsubishi will start selling it from next spring the under its own brand, they said.
Mitsubishi has already announced a plan to jointly develop minicars with Nissan, which was third in sales among Japanese carmakers in fiscal 2009, and is trying to enhance efficiency through these tie-ups as the domestic market continues to shrink.
Mitsubishi has not released any new model since rolling out its sports utility vehicle RVR in February, and calls for a new product have been growing among its sales companies.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
