Monsterindia launches search tool 'Smart Find'

Monsterindia, the Indian arm of the US-based Monster Worldwide Inc, a global online careers network, has launched a comprehensive search tool "� Smart Find "� which facilitates easy search for the type of jobs or candidates required.

Speaking to Business Standard, Dhruvakanth B Shenoy, vice-president marketing (Asia) from Monsterindia, said: "Smart Find is an enhanced version of the resume database. This helps in pinpointing the required candidate in one search. It also allows a visitor to search who the most recent employer was or by the most recent job title."

Shenoy said that the company also launched another product, Target Reach, which has a feature called 'add writer', that helps the employers in job posting and helps select the required advertisement from a database of advertisements that the portal has.

Another advantage of Target Reach is that it helps in the screening of candidates as per the criteria for a particular job.

The company has also emerged as the preferred portal for job seekers and employers in the country.

According to an independent research conducted by comScore Media Metrix during January this year, Monsterindia emerged as the number one destination for job seekers.

The Media Metrix report also revealed that nearly 75 per cent of the traffic that visited Monsterindia did not visit other job sites.

"Monsterindia has 46 per cent traffic among the top three job portals in the country," Shenoy said. Monsterindia, which started operations in India from March 5, 2001, has its headquarters in Hyderabad and branches in Bangalore, Chennai, Delhi, Mumbai and Pune.

The portal has about 40 lakh job seekers with a data base of 11 lakh resumes and over 35,000 jobs. "This year we expect the number of visitors to go up to 60 lakh and the number of jobs to be over 45,000," he said.

The company also plans to organise programmes to make the portal more a consumer brand from an internet brand. "We are going to have competitions and other programmes so that people know the portal," Shenoy said.

Though he did not give any further details on the portal's ideas, he said that the programmes would start from the first week of June.

Responding to a question he said that the job prospects for freshers looked good in some segments of the private sector.

Shenoy said, "The software industry in India would require around one lakh people, around one-and-half lakh people for the business process outsourcing (BPO) industry both for call centres and non-voice based BPOs and about 30,000 for the banking and retail segments."