Motif to up Indian operations

The business process outsourcing (BPO) firm, Motif India Infotech Ltd, has plans to expand it operations in India. The company may also set up overseas centres.

The wholly-owned subsidiary of the US-based Motif Inc, may also come out with an initial public offering (IPO) to fuel the next level of expansion. The company provides offshore outsourcing solutions to Fortune 500 companies through its state-of-the-art centers in Ahmedabad.

Motif offers a range of integrated BPO services including transaction processing, e-mail management, voice support and technical helpdesk among others.

"At present, we are looking at doubling our headcount to over 1,000 employees and doubling our revenues to over $10 million in next one year," Kaushal Mehta, founder and chief executive officer, Motif India, told Business Standard.

"We may plan for an IPO to fuel our next level of growth in the international arena to set up centre overseas and expand to other Indian cities," he added.

The company is expected to invest over $2 million for its present expansion plan of doubling the seat capacity to over 500 to accommodate 1,000 employees working in two shifts. The expansion will be funded through internal accruals.

"Most of our revenues comes from the US market and the company plans to capitalise it for the next two years before tapping other overseas markets. In the near future, the company plans to offer complete solutions through a global delivery model before setting up its overseas centre. The company's first overseas centre may come up at the Netherlands," said Mehta.

The company's recruitment drive will focus on B plus cities such as Vadodara, Surat, Rajkot, Nashik among others. The company's new centres are also expected in some of these cities because of the low cost of living.

The company's strategic partners include, Florida based Precision Response Corporation (PRC), an operating business arm of the multi-billion dollar InterActive Corp, whose clientele includes corporate giants such as American Express, AT & T, British Airways and FedEx.

Motif has also strategic alliance with the Arizonia-based Fusion Marketing Partners, a company specialising in call centre applications for direct response television, telecommunications and internet industries.

Motif provides BPO services to one of the largest financial institutions in the US, one of the largest on-line auction companies in the world, one of the largest consumer electronics companies in Europe and one of the largest online travel companies in US amongst others.