Nestle also said rural areas and tier 2 and 3 cities are expected to drive demand for processed food. The company is also focused on increasing its rural penetration.
Suresh Narayanan, chairman and managing director of Nestle India, said in his statement to shareholders, “Your company is firmly and resolutely on a journey to unlock the potential of small towns through a customised portfolio, enhanced distribution infrastructure and deployment of resources, localised communication, enhanced visibility, and building consumer connect.”
Narayanan also said that the company’s continuous investment shows its confidence and trust in Nestlé’s journey in India. He also said the consumption story of India will be strengthened, moving forward.