American shoe major, New Balance, is planning to enter Indian mass shoe market (products of lower value) by coming out with a separate India-range. | |
| The company will be introducing a complete range of footwear and apparel through distribution channels for the mass shoe market foray in India by devising a two-pronged strategy "" wholesale trade backed by state distributors and standalone outlets in major Indian cities' high street, said B D Nathani, director sales and marketing, New Balance. |
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| New Balance has appointed Royal Sporting House (RSH) as the licensee, marketer, distributor and currently sells shoes at 54 RSH stores across India and at all the Shoppers' Stop outlets. |
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