Nikon India Private Limited (NIPL), a 100 percent subsidiary of Nikon Corporation aims to increase its market share to 45 per cent in the digital single lens reflex (DSLR) segment by the end of 2009. It aims to achieve a 35-40 percent growth in revenue by the end of this fiscal.
“We expect a lot of growth in the DSLR segment since a large bulk of people in India are shifting from compact to DSLR as in the US and China. We will be targetting a market share of close to 45 per cent in the DSLR segment by the end of 2009 and 10 per cent in the compact digital camera segment” said Hiroshi Takashina.
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