Now, Amul cheese in new avatar

In a bid to ramp up sales of its cheese products and enhance its consumer friendly approach amidst competition, Amul gives cheese packaging new design look.

With the help of an external design agency, Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand, has launched a new ‘consumer friendly’ cheese packaging.

RS Sodhi, MD, GCMMF said, “Since Amul's marketing philisophy has always been consumer-centric, the packaging has incorporated human expressions. In order to further enhance our reach among the youth, the human facial expressions of the new packaging depicts youngsters with natural delight on their faces, when they see their favourite cheese dish. Moreover, useful information about the right way to store and handle Amul Cheese is mentioned clearly on the pack, which our customers have found very helpful.”