Online grocer bigbasket launches UP operations

Lucknow added to network; Kanpur in offing

Online grocery store bigbasket today launched its Uttar Pradesh operations with Lucknow at its first port of call.

The company has set up a warehouse measuring 28,000 sq ft in Lucknow to service the city customers, who can book their grocery items through web or its mobile phone app.

"By the end of March 2016, we would be launching our operations in Kanpur as well. Later, we would expand to other major cities in UP including Agra and Varanasi," bigbasket co-founder (new initiatives) Abhinay Choudhari told Business Standard here.

"UP is a high growth market for us and we are excited to launch our services in the state," he added. bigbasket offers 15,000 products in the grocery and household segment.

The company is looking at getting 1,000 orders per day in Lucknow over the next couple of months. It has rolled out half-dozen vans and some two-wheelers in Lucknow to deliver goods at the doorsteps of customers.

It services nearly 10,000 orders per day in Bangalore through its fleet of over 100 vans, he informed. The company currently operates in 12 cities and claims to offer competitive prices vis-a-vis traditional retail to gain customer base. bigbasket was founded in December 2011 in Bangalore. Bollywood actor Shah Rukh Khan is its brand ambassador.