Prime Focus gets 3 new clients for hybrid cloud platform

The deals swell up company's order book by Rs 200 crore

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed three new clients in the media and entertainment space.

The company has got commissioning of work on an order book addition of Rs 200 crore, to be executed over the next 3-5 years. The total order book now stands at $80 million (around Rs 430 crore) for existing and new clients based in India and the US.

While the company has withheld the names of the clients, they include world’s largest news aggregator, a prominent Indian studio and a new Indian television channel.

All three have signed multi-year deals for PFT’s Hybrid Cloud Technology – CLEAR, a cloud based Media ERP and technology infrastructure platform.

CLEAR helps manage the business processes of media and entertainment companies.

Ramki Sankaranarayanan, Founder, President & CEO, Prime Focus Technologies, said, “Not everyday we get orders of this size. Increasingly M&E companies are adopting cloud technologies across the enterprise content operations. They are not only migrating to digital file-based workflows but starting to adopt a Media ERP solution to manage the business processes around content.”

With CLEAR, the company manages over 3,00,000 hours of content on the virtual cloud.