ADAG firm Reliance Communications (RCom) has partnered with 3rd Space Services for advertising-funded videos on its mobile services platform .
Under the agreement, the UK-based 3rd Space will supply mobile video content to Reliance Communications, a release here stated.
It will also offer premium content such as 'Who Wants To Be a Millionaire', Bollywood songs and films along side the world's leading sporting content, available on every data enabled handset within the Reliance network.
3rd Space specialises in delivering mobile solutions that drive revenue for mobile operators, brand advertisers and content owners and does this by providing a VAS platform, premium video, gaming and other content, free of charge to the end-user, all wrapped in brand advertising.
Both companies would focus on bringing in Indian and international advertisers, the release said.
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