Reliance Comm launches Mblogging applications

Reliance Communications has launched mobile blogging (moblogging) "" an extension of web blogging "" and intends to bring its eight million R-World users to use the service.

The company has tied-up with value-added services provider IMI Mobile toward this end. Moblogging is an extension of web blogging and the only difference is that the blogger can update his site over a mobile phone. Rediff has a Moblogging service which it launched around April this year. A few print media sites too have initiated moblogging for their news services.

Reliance Communications President (Applications, Solutions and Content Group) Mahesh Prasad said the services were soft-launched on Monday. The company has also received over 900 registrations during the last two days.

"Web blogging has taken the Internet user community by storm and with the launch of mblogging, we are taking blogging one step ahead. The mobile phone community outnumbers the computer users in the country, and cell phones are much convenient to user rather than a computer," he said.

To avail the service, a Reliance Communications subscriber has to MMS pictures or videos to short code 1234 with the keyword mblog. A return SMS specifies the subscriber password and the website address (URL) for the blog. The service is also available to cellphone users who don't have MMS or video capable handsets.