Reliance gaming firm ties up with Sun

Sun Microsystems has teamed up with Paradox Studios Pvt. Ltd, a Reliance group company, to boost the market for gaming in the country and further propagate the adoption of J2ME (Jave-to-Mobile Interface) among the gaming developer community.

Kapil Sood, director - telecom, Sun Microsystems India said, "This mutually beneficial tie-up will see Sun partnering with Paradox Studios, India's largest game development company, on technology innovations for the gaming industry as well as opening up global markets for Paradox to further propagate their J2ME based games."

Anurag Khurana, chief executive officer added, ""Using Java technology for game development means faster time to market, instant cross-platform portability, fewer bugs to contend with, and the promise to open new revenue streams with networked games built for Java technology-enabled mobile phones, consoles and PDAs (personal digitl assitant)."

"Through these industry alliances, Sun is helping to create a world of connectivity where people can play whenever and wherever they wish, through a network computing infrastructure that scales to support millions of simultaneous users across a variety of devices." he added.

Since its inception in 2001, Paradox Studios has grown at a hectic pace. With its games clocking over a massive 750,000 games downloaded per day on the Reliance India Mobile Network. It has also recently released India's first multiplayer wireless games on the Reliance India Mobile network using end-to-end Java Technologies.

The partnership with Sun will enable Paradox to leverage Sun's expertise to help them deal with high performance and cross-platform requirements of today's fast-paced games. It will also help the company gain access to other carriers across the world to market their online games based on the J2ME(Java) platform.

Globally, gaming is now the biggest entertainment industry on the planet. The online gaming industry is projected to reach $31 billion worldwide by the end of 2004. International Data Centre recently estimated that there were about seven million wireless gamers in 2002 and expected to grow to 71.2 million by 2007.