The sector is already undergoing a high level of pricing pressure in key markets like the US and Europe. “Companies that are more focused on the domestic market for their revenue are less exposed to this API input price hike. However, the ability of the companies focusing on regulated markets to pass on the price hikes is limited, given the level of competition they face in those markets,” explains Thangarajan.
The high API cost impact will be felt in a prominent way in the next two to three quarters as Chinese manufacturers shift their plants from densely populated regions to thinly populated areas, as directed by their government. Domestic manufacturers are also looking at developing alternative suppliers within India. However, due to the country’s dependence on Chinese imports, the country’s API manufacturing infrastructure has not grown much, and it will require tremendous investments, adds Thangarajan.