US-based direct selling company Amway has launched an online campaign for its Nutrilite brand featuring soccer star Ronaldinho.
The campaign, One By One (OBO), aims to raise up to Rs 7.5 million for underprivileged children. The campaign starts from 1 December and will run till 31 May ’09 on EveryKickCounts.com.
As a part of the campaign, upon visiting EveryKickCounts.com, viewers will be asked to pass a virtual soccer ball to friends via email or popular social networking sites such as Facebook and Orkut. All “kick” emails can be tracked on the website so that fans can follow their efforts of goodwill around the globe, along with a real-time donation ticker that compiles contribution totals.
"With each mail, a contribution is made to Amway's OBO campaign for children, by Amway Corporation, US," Amway Opportunity Foundation (AOF) Chairman Bill Pinckney said.
AOF will be the recipient of funds generated by “kicks” initiated in India. Under the OBO campaign, AOF extends support to 52 orphanages and institutions for underprivileged and differently-abled children.
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