Sas Plans To Roll Out Crm Solutions
SAS India, the US-based business intelligence solutions giant, is planning to bring to India customer relationship management (CRM) solutions.
Based on a predictive model, the solution will help companies identify their most productive future clients.
This solution, a SAS executive said, will allow companies to give a lifetime value (LTV) score to their customers, a score that will allow these companies to judge how important each customer will be in the future.
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Thereby, the companies can plan and direct their marketing campaigns at their top customers so as to retain and pamper them.
Gourish Hosangady, CEO and managing director, SAS India said,