Spotify, whose audio service has more than 200 million users across 78 countries, has been attempting to enter the Indian market for some time, and has already secured deals with the largest local record labels. Domestic music such as that from Bollywood movies accounts for the majority of songs listened in the country.
But major labels still represent the biggest pop acts in the world, and Spotify has yet to announce deals with any of the three major record labels. Under Spotify’s current plan, it still wouldn’t be able to offer music from Warner’s record label, which represents Bruno Mars, Ed Sheeran and Cardi B. Publishing companies represent songwriters, while record labels work with the recording artist and producer.