Starbucks opens sixth store in Mumbai

There are now a total of five stores in Delhi and six in Mumbai

Coffee house major Starbucks, which has a joint venture with the Tata Group in India, has launched its sixth store in Mumbai at the Chhatrapati Shivaji International Airport, taking its tally to 11 stores so far.

As things stand now, there are a total of five stores in Delhi and six in Mumbai, with plans afoot to ramp up this number.

Avani Davda, CEO, Tata Starbucks, says the idea of launching stores at airports, its third so far, is to provide convenient locations to consumers. "We have received an overwhelming response to our two stores at New Delhi's IGI Airport. We hope to continue to cater to the travel channels in the country and extend our experience," she said.

The 18,000-outlet-strong Starbucks, which operates in 60 countries, has opted to price a cup of coffee in India between Rs 80 and Rs 200, while the food, an assortment of which is on offer at its stores, is also priced in a similar bracket.

After signing a coffee roasting and sourcing deal in January 2011 with Tata Coffee, Stabucks got into a JV with Tata Global Beverages, parent of Tata Coffee, a year later, launching its first store by October 2012. Since then it has moved quickly, launching stores in Mumbai and Delhi respectively. The JV is expected to step into other cities in the near future in its drive to expand its footprint.