Sun TV Network has informed the Bombay Stock Exchange that it is increasing advertisement rates by 8-32%t. The new rates will be effective April 1, 2011. Sun TV is increasing rates on the back of sustained viewership and consistent ratings for its serials.
The advertisement rates have also been increased across the board for other Tamil channels - KTV, Sun Music, Sun News, Chutti and Adhitya. The slot fees (broadcast fees) received from the content producers will also be increased, accordingly. The increase in the advertisement rates for the other language channels like Gemini, Udaya, Surya and so on will also be announced shortly.
The company operates satellite television channels across four languages - Tamil, Telugu, Kannada and Malayalam.
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