Supertech ties up with Armani group for luxury residences

Armani group had earlier tied up with Mumbai-based Lodha Developers to design residences

Real estate firm Supertech today announced a tie-up with Italian fashion brand Armani group for interior designing of 100 super luxury residences in one of its project at Noida to be sold through invitation.

Supertech has entered into partnership with Armani/Casa, the home and interior design division of the Armani Group.

"We have signed contract with Armani group to do interior design of residences in our Supernova project. This is second such assignment for Armani group in India," Supertech Director Mohit Arora told reporters here.

Armani group had earlier tied up with Mumbai-based Lodha Developers to design the residences and common spaces of the World Towers project coming up in Upper Worli.

The group had also designed Armani hotel in skyscraper Burj Khalifa, Dubai. Elaborating on the tie-up, Arora said there would be 100 'Residences by Armani/Casa', with sizes varying from 3,000 sq ft to 5,000 sq ft with entire interior design solution, in the 55-floor tower.     

"These 100 residences will be sold through invitation," Arora noted.

Asked about the criteria to be adopted for selling these Armani residences, Arora said: "People who have not only money but also class and a taste for luxury."

On prices, he said the company is in discussion with the Armani team to finalise rates of these residences.

"It will be 75-100% higher than other product in the Supernova project," he indicated.     The non-branded flats in the Supernova project is being sold currently at around Rs 15,000 per sq ft.

The facility management would be done by Leela Palace Hotel, which will come up in the first 20 storey of the 55 floor tower.

Arora said that it took two years for Supertech to enter into a contract with Armani group.     Armani group would be charging consultancy fee for the services. Besides, he said Supertech would be buying high-quality interior design products from Armani.  

Furniture and furnishing accessories, objects, lamps and exclusive fabric are the key points in the Armani/Casa collection.