Tata Motors gears up for launching Zest, Bolt

Tata Motors, India's biggest auto maker, is revving up every opportunity to make upcoming launches - Zest and Bolt - a success.

The company has realingned its network and refurbished 120 outlets with new brand identity, which would be completed by May. Another 120 outlets would undergo the same upgradation process and would be completed by July.

The company is recruiting 3,000 sales personnel in the run-up to the launch which will happen in the second quarter of this financial year. The appointed individuals will undergo 'rigorous' training to be able to meet the demand of every customer.

Ankush Arora, senior vice president and head commercial - passenger vehicle business unit, Tata Motors said, "A lot of unique steps we have taken to make sure the customer is satisfied wit the service he has had at our dealership. For instance it would be mandatory for every sales to carry a tablet to make a detailed presentations to the customers about the products".

Further, six mobile showrooms would be created which would cover 2,500 towns in 6-9 months after the launch. This is Tata Motors' biggest product launch exercise of its kind in recent times. The Mumbai-based company has been working with Boston Consulting Group for formuation of strategies.

Both the models - a hatchback and a sedan - which were showcased at the Auto Expo in February will be launched almost simultaneously with only a 'minor gap' in between, added Arora.