"The price war in the Rs 1.5-trillion wireless telecom market will continue this fiscal year as well leaving bruised bottom lines," Crisil's said in a note today.
"Two of the top three telecom players will bleed this fiscal," it added.
Also Read
The note explained that global experiences have shown that the market leader enjoys superior profitability.
The report said two of the top three telcos will end last fiscal year with net losses, and this trend is expected to continue in the current fiscal year as well.
Since its launch last September offering free services for almost six months, Jio is estimated to have cornered 55 per cent of total data consumption, while the overall data traffic has grown five times in the last one year, it said.
"A 60 per cent fall in 4G data prices since launch of Jio has resulted in muted 2 per cent growth in adjusted gross revenue last fiscal year," the report said.
For the current financial year, it sees a muted 0-5 per cent revenue growth for the top telcos, as they seek to protect their subscriber base, it said.
It said the picture on profitability is "grimmer" and pre-tax profit margins will drop further by 0.50-1 per cent, in addition to 6 percentage point fall seen for the past fiscal year.
It said the proposed merger between the second and the third biggest telcos--Vodafone and Idea Cellular--is aimed at strengthening market position if not leadership, alongside lowering investment needs and costs.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)