TVS looks at 36% increase in sales with Streak

Two-wheeler manufacturer TVS Motor is looking at an increase of 36 per cent in sales with the launch of TVS Scooty Streak.

“The company’s current sales stand at 22,000 and we are expect this to touch 30,000 a month in 2009-10 with the new launch,” said R Dilip, vice-president (sales), TVS Motor Company after launching the scooterette model here recently.

Scooty Pep is exported to 48 countries primarily in West and South Asia, Dilip said, adding they would start exporting Scooty Streak after meeting the domestic demand in a month or two. The model is manufactured at Mysore plant.

Dilip said the domestic scooter market is 100,000 units a month, of which 35,000 units are in the women segment. Of this, TVS Motor has a market share of 24 per cent in the country.

Commenting on the current market condition, he said, the two-wheeler market was still witnessing a positive growth. “We have not seen a slowdown compared with last year as far as two-wheelers are concerned, with our growth touching double digit rates from the 5 per cent seen when the slump hit in September,” said S Srinivas, general manager – marketing, TVS Motor.

The company also plans to launch a unisex scooter in the coming financial year. A unisex model is typically heavier than a scooterette (scooters designed primarily for women) and suited for driving longer distances, he added.

TVS Motor Company posted a growth of 13 per cent in two wheeler sales in February at 107,301 units as against 95,235 units in the corresponding period of the previous year.