UMumba ropes in Enerzal as hydration partner

Energy drink, Enerzal will be partnering Ronnie Screwvala’s Pro Kabaddi franchise U Mumba as the official ‘Hydration Partner’. The brand will be featured on the back of the players’ jersey and on LED display panels at match venues as part of the partnership.

Enerzal is no stranger to partnering sports franchises or events in order to drive consumer engagement. It has in the past associated with events such as Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon and Tata Consultancy Services World 10K amongst other sporting properties.

Ameya Chandavarkar, Executive Director, FDC said, “Enerzal is delighted to be associated with U Mumba as the Official Hydration Partner. This association is our first step into the spectator sporting arena and we are excited to further our role in the sporting revolution India is experiencing. Enerzal is a balanced energy drink and will ensure that the players are optimally hydrated during training as well as the Pro Kabaddi League matches. We wish the entire U Mumba team all the success and hope they continue their winning streak in the competition.”

U Mumba, runner-up in Season 1, is leading the points table led by Captain Anup Kumar and coached by Bhaskaran Edachery. The team concluded their home leg undefeated and will be playing next in Patna, after winning their games in Kolkata and Jaipur. U Mumba is owned by U Sports, a sports marketing unit which aims to revolutionise kabaddi, football and motorsport, promoted by Ronnie Screwvala.

“We’re delighted to have Enerzal on board as our Official Hydration Partner. They’re one of the leading brands in the category and the product will certainly be vital in helping the team maintain optimum energy levels during their matches as well as training”, said, Supratik Sen, CEO, U Sports, the company that runs the team.