United Spirits, the spirit business arm of the $2 billion Indian drinks major UB Group, has signed a mutual marketing alliance with Russia's leading vodka manufacturer Russian Standard. | |
| Russian Standard is the vodka manufacturing and marketing arm of Russia's Roust Group |
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| With this strategic alliance, the United Spirits will introduce the genuine Russian vodka brands manufactured and supplied by Russian Standard in India. |
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| While the Russian company, which has a broad distribution network in Russia and other CIS markets, will market the premium whiskey brands of United Spirits in Russia. |
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| This marks United Spirits' strong foray into Russia , one of Asia's fast growing consumer markets. Vijay Mallya, chairman, UB Group said that "While Russia is a virgin market for our whiskey brands, the genuine Russian vodka manufactured and supplied by our partner will be a real value addition to our Indian portfolio." |
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| Roust Group's main company "" Roust Inc is a private trading company specialising in premium consumer products. It controls over 60 per cent of sales of all premium alcohol in Russia and as a long-standing exclusive distributor of premium alcohol brands like Cinzano, Smirnoff, Johnnie Walker, Gordon's, Bailey's, Veuve Clicquot, Jagermeister and others. |
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| Russian Standard Vodka, one of the premium vodka brand of Roust Group has a share of over 60 per cent of all local and imported premium vodkas in Russia. |
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| It is also exported in more than 20 countries including US, CIS, Italy, UK, Greece, Bulgaria and Baltic Republics. |
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