Video analytics start-up Vidooly acquires social TV firm iCouchApp

Noida-based video analytics startup, Vidooly, has acquired over-the-top (OTT) content company iCouchApp, also from Noida, for an undisclosed amount. As part the deal, all the assets and intellectual property of iCouchApp, including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18, will come into Vidooly's fold.

iCouchApp's technology allows consumers to discover new videos, interact with TV shows and keep track of their favorite shows, at the same time allowing media companies to create and maintain their own OTT app. iCouchApp was serving 1.5 million monthly active users on its platform.

"Vidooly's aim is to provide intelligent data on the entire ecosystem of online video. We are already doing that with the likes of YouTube, Facebook video and other online video platforms. Since mobile consumption is growing exponentially, iCouchApp's expertise in the OTT segment will allow Vidooly to provide actionable data across VOD (video-on-demand) platforms and embrace the trend of mainstream TV going online," said Nishant Radia, co-founder of Vidooly.

iNiD Digimedia, the parent company of iCouchApp, had earlier raised an undisclosed round of funding from Google India managing director Rajan Anandan, Srikant Sastri of Mumbai Angels and Hyderabad Angels. It deployed the funds to build out the core technology of smartly integrating traditional TV content and online content.

Founded in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly had in June 2015 raised $1 million from Silicon Valley-based Bessemer Venture Partners.

Vidooly has so far added over 5,000 individual YouTube channels and 15 multi-channel networks across the globe to its list of customers using its dashboard. Nearly 120,000 videos are uploaded every month through Vidooly's network while its big data engine analyses over 500 million monthly videos through its platform.