Vishal Retail plans venture into shop-in-shop format

Diversified retail player Vishal Retail is planning to venture into the shop-in-shop format, with a target to have around 40 such corners in its large format stores within the next three months.

The company has tied up with laundry retail chain White Tiger as the first part of the strategy and is talking with another four-five companies for allotting space in Vishal Retail's hypermarkets for the Vishal Shop-in-Shop Corners.

"We have tied up with White Tiger and under the agreement, they would be setting up shop-in-shops in about a dozen of our hypermarkets across India. We are also in talks with another four-five companies and are planning for at least 40 such corners in the next three months," Vishal Retail Group President Ambheek Khemka told PTI.

He said the company is looking at the merchandise, food and entertainment companies to expand this concept.

"The shop-in-shops would be modelled upon kiosk desks. Such value additions to our existing customer service would boost our footfalls and at the same time give better visibility and branding to our partners," Khemka said.

White Tiger's kiosk desks would provide laundry services on the home delivery and over-the-counter models, he added.

At present, Vishal Retail has around 150 supermarkets around the country.