Vizury consolidates offerings through 'performance marketing hub'

Looks to offer predictive analytics solutions using online, offline clients

Vizury, a Bengaluru-based performance marketing and retargeting company which offers personalised digital marketing solutions is expanding its offerings by setting up what it calls a ‘performance marketing hub’ by leveraging the power of predictive analytics.

The newer capability would enable the company to engage with brands both online and offline, and study the massive data they generate to get better insights on consumer behaviour and engage with them to create personalised marketing campaigns.

“Personalised marketing at scale was always our grand vision and result-orientation is something that runs in Vizury’s DNA. With the Performance Marketing Hub, we intend to offer our clients a platform that helps them analyse massive amounts of user data from multiple sources and form audience groups for engagement across online and offline touch points,” said Chetan Kulkarni, CEO and Co-founder, Vizury.

Founded in 2008 by three former senior executives of Trilogy Inc — Chetan Kulkarni, Gourav Chindlur, Vikram Nayak – Vizury helps marketers get customers through personalised marketing solutions. The company has so far raised around $27 million in three rounds of funding. Its last funding round was in June last year when it raised $16 million from Intel Capital and Ascent Capital which saw participation by its existing investors, including Nokia Growth Partners and Inventus Capital Partner.

“We had different capabilities and now we are combining all that and taking as a platform to all our clients. We are telling them that this (platform) should become the brain for all your marketing decisions,” added Kulkarni.

Going forward, he said, the company this year is looking at expanding the team which presently stands around 250. While the company is in the process of breaking-even, Kulkarni said it may consider going in for an initial public offering after getting a meaningful scale.