Wal-Mart launches B2B e-commerce platform

The e-commerce platform will provide a similar assortment of products and special items

Wal-Mart India, the wholly-owned subsidiary of Wal-Mart Stores Inc of the US, on Tuesday launched its B2B e-commerce platform - www.bestpricewholesale.co.in -exclusively for members of Best Price Modern Wholesale (BPMW) stores in Hyderabad and Lucknow, providing them with an online shopping opportunity. As a virtual store, the e-commerce platform provides a similar assortment of products, as well as special items to its members.

“This initiative is aimed at enhancing our members’ shopping experience by integrating physical and digital store presence. It represents an additional channel for us to serve our members better and help them save money as it comes with the added convenience of ordering online, door-step delivery within 24 hours and several payment solutions,” Wal-Mart India president and chief executive officer, Krish Iyer, stated in a press release.

Prior to the launch, workshops with members were organised by the Wal-Mart India team in Hyderabad and Lucknow to generate awareness on this initiative and also to create better understanding about the website navigation, benefits and registration processes.

Wal-Mart India’s cash & carry business is a B2B format and hence only registered members of the BPMW stores in the two cities will be eligible to transact online.

Wal-Mart India owns and operates 20 BPMW stores in 9 states across India. The first store was opened in Amritsar in May 2009.