Yahoo! buying Summly to boost searches on mobiles

Bloomberg
Last Updated : Mar 26 2013 | 2:48 AM IST
Yahoo! Inc says it's buying mobile-product company Summly to simplify how consumers access information.

Summly, created by Nick D'Aloisio at the age of 15 in London, allows users of mobile devices such as smartphones and tablets to more easily find the news and information that's important to them, Yahoo said in a blog posting.

"Most articles and Web pages were formatted for browsing with mouse clicks," Yahoo said.

Also Read

"The ability to skim them on a phone or a tablet can be a real challenge. We want easier ways to identify what's important to us." D'Aloisio and the Summly team will join Yahoo in the coming weeks, according to the blog.

Terms of the transaction weren't disclosed. The Sunnyvale, California-based company's shares have advanced 17 per cent this year. Yahoo CEO Marissa Mayer has said the company is looking to create services for mobile devices that fit into people's "daily habits."

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 25 2013 | 10:40 PM IST

Next Story