Former BharatPe CEO Ashneer Grover launches fantasy cricket platform

As per information available on CrickPe's website, it is an app that allows users to play cricket online

Ashneer Grover, co-founder and MD, BharatPe
Ashneer Grover
BS Web Team New Delhi
2 min read Last Updated : Mar 24 2023 | 10:54 AM IST
Ashneer Grover, the co-founder and former CEO of fintech start-up BharatPe, has announced his next venture, CrickPe, a fantasy cricket platform. He shared the news using his Twitter handle.

"Biggest revolution in cricket since (the) Indian Premier League (IPL)—the only fantasy game paying cricketers for performance!" Grover tweeted. Where you win —- cricketer wins -— cricket wins!" As per information on CrickPe's website, it is an app allowing users to play cricket online. It facilitates the creation of a virtual team of the best in-form real players, who join the contests and earn points based on their actual game performance.

Users will earn more points depending on how well the players in their teams perform in a live match. In doing so, CrickPe is banking on the popularity of fantasy cricket in the country.

CrickPe intends to limit its workforce to 50 people, according to Financial Express (FE). The company will follow a flat hierarchy where nobody will have set designations.

The development came about a year after Grover and his wife, Madhuri Jain, incorporated their firm, Third Unicorn. The name 'Third Unicorn' came into being after Grover had earlier helped two companies scale their operations. Grover held key positions in Blinkit (formerly Grofers) and BharatPe. He played a pivotal role in turning them into unicorns. In other words, start-ups valued at or over $1 billion.

Earlier, BharatPe accused Ashneer Grover of irregularities in financial transactions, after which he was made to resign. These transactions were allegedly made to Grover's relatives, including his wife Madhuri Jain's brother, Shwetank Jain. In 2021, the Directorate General of GST Intelligence (DGGI) conducted a search operation at the company's head office and found that around Rs 51 crore was paid to 30 non-existent vendors.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :bharatpePaytm revenueGooglePayGSTBS Web ReportsDream11IPL opening ceremonyIndian Premier League

Next Story