 "Virat Kohli ahead of Messi as most marketable player: SportsPro")
India's Test captain and numero uno batsman Virat Kohli has been named as 'Third Most Marketable Sportsperson' in the world ahead of football superstar Lionel Messi, world No 1 tennis player Novak Djokovic in a latest survey published by magazine 'SportsPro'.
Kohli is ranked behind NBA's 'Most Valuable Player' Stephen Curry and Juventus' French international Paul Pogba.
Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and 'Sprint King' Usain Bolt at 31.
According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer.
The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Formula One world champion Lewis Hamilton topped the rankings in 2014; Barcelona's Brazilian soccer star Neymar, in at No 8 this year, took the number one spot in 2012 and 2013; Olympic champion Bolt headed the list in 2011, while NBA star LeBron James was named as the world's most marketable athlete in the feature's inaugural year in 2010.
Kohli is ranked behind NBA's 'Most Valuable Player' Stephen Curry and Juventus' French international Paul Pogba.
Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and 'Sprint King' Usain Bolt at 31.
Also Read
Notably another Indian in top-50 is tennis star Sania Mirza.
According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer.
The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Formula One world champion Lewis Hamilton topped the rankings in 2014; Barcelona's Brazilian soccer star Neymar, in at No 8 this year, took the number one spot in 2012 and 2013; Olympic champion Bolt headed the list in 2011, while NBA star LeBron James was named as the world's most marketable athlete in the feature's inaugural year in 2010.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%