No political ads during IPL matches

Efforts of political parties to encash on the popularity of the IPL have suffered a setback, with the league management making it amply clear that it will not allow telecast of any political advertisements during the second edition of the mega cricket event. Chairman of BCCI’s Finance Committee Rajeev Shukla said IPL Governing Council has decided to ban advertisements by political parties and there will not be any “rethinking” on the issue.

“The IPL Governing Council in its meeting in Goa decided not to entertain any political advertisements and we are not going to reconsider it,” Shukla said. Shukla’s comments came in response to reported efforts by major political parties to get the restrictions lifted on the telecast of political ads during the matches beginning April 18.